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This is where you can view and edit different brands on your website. The “Brands” tab is associated with Brands selections.
Navigate to: Catalog > Brands in the administrative area.
Description
This tab focuses on how to select the brands you need for your website from the full list of brands. The chosen brands are then used in selections. Besides, a possibility to edit a brand is provided for customer convenience and building of brand awareness (for example, put a Russian or English name, change a logo, etc.).
Add
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Brand in OT Box is an official store that provides only original products of specified brand.
You can edit the page of popular brands in Catalog → Collections → Popular brands section.
You can hide or restrict certain brands to display / purchase in Catalog → Restrictions → Brands section.
You can restrict or allow sale of restricted goods in Configuration → Orders → General.
Add brand to "Brands" page
There are two ways There are two ways of how to add a brand: select from the list of popular ones (specially selected by OT Box staff) or add it manually (a brand name is required).
Select from the list
Click on the text “Select from the list”.
This will bring up a list of brands. At this point you need to select brands you want to add: place a mark in the checkbox to the left of the brand.
Once you’ve done this, you should click the “Add” button to make the brands you’ve chosen appear in the list of available ones.
After doing so, the brands will appear on the “Brands” tab.
Add manually
To add a brand manually one should know its name (you will only need to know the first two or three letters).
Click the “Add” button.
This will bring up a form where you should click on the “Brand name” field and start entering a brand name.
When you begin typing you will be presented with a drop-down list of available brand names. Click on the one you need and it will be selected (its id will appear on Taobao).
At this stage the selected brand can be saved and later edited. Click the “Save” button.
If you want to add one more brand you should click “Save and add new” instead of clicking the “Save” button.
you need to know brand name or its id).
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Brands on the page are sorted alphabetically (first letters of names). |
Go to Catalog → Brands.
Select from popular brands list
Click "Select from list".
A list of brands will open. Select brands by clicking the name. A check mark will appear next to it.
Scroll the page down and click "Add" button.
Brands will appear in the "Brands" tab and on the page with all the brands on your site after clicking the button.
Add manually (if there is no brand in the list)
You can add brand yourself, knowing its id or name if it is not in the list.
Click "Add" button.
Then you can search either by brand id or by name. Depending on what you have.
A page for adding a new brand will open. Click "Brand name" field and enter the first characters of brand name.
When you start typing brand name, a drop-down list will appear with options for brands existing on Taobao.
Click necessary brand and select it.
Put a tick in "Find by name".
You can save selected brand and edit it later. Click "Save" button.
If you know brand ID you can enter it in b
You can save selected brand and edit it later. Click "Save" button.
Click "Save and add more" button instead of "Save" button If we want to add one other brands.
View Editing block if you have opportunity to enter all data about selected brand You can also take the opportunity to enter all data on the brand chosen (description, logo, etc.) . To do this, refer to the “Edit” section. The editing procedure is the sameimmediately. The use of editing capabilities is identical.
Actions
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Deactivate a brand page
Select the brand the page of which you want to deactivate.
Click the ‘Deactivate” button above the brand.
After clicking this button, the brand will be deactivated and changes to gray in the administrative area.
The deactivated brand won’t show up in the “Brands” section of your website.
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Adidas brand is activated.
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Adidas brand is deactivated.
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Go to Catalog → Brands.
There is actions menu at the top right of the brand.
Edit name, description, logo, SEO attributes
Click a pencil ("Edit" button) under the brand logo to enter edit mode.
Edit form contains the same fields as adding a brand.
Brand name and store
You can edit brand name which will be shown on the site, as well as select another brand store.
Click "Brand name" title and edit name or select new one from the list.
It is worth selecting new store if goods assortment and quality of the old one are in doubt.
Just edit the line without selecting anything from the list if our goal is a laconic name for your customers. Click the mouse outside the input field to remove offered brands list.
Click "Save" button if editing is complete.
Logo
Click "Select" button to change logo and select new logo on your PC.
It is advisable to select square logos with a transparent background.
Click "Change" button if selected logo suits you.
New logo will immediately appear on the brand page. You can change it again at any time.
Click "Save" button if editing is complete.
SEO attributes
Filling in "SEO attributes" is necessary for website promotion. More information about search engine optimization can be found in "SEO" article. This article contains tips on website general design and how to prepare it for promotion. There is also a general setting for all brand pages.
Use "SEO attributes" section for individual settings of each brand.
Each field has its own purpose:
- Title — a text to be displayed in browser page title. Brand name is default appears on a tab in the browser and also when your potential customer searches for a brand through Google or Yahoo!
- — adds frequent starts and ends for standard searches: not only Aser but Buy inexpensive Aser in China.
- Keywords — 5-6 phrases that help your potential buyers to find your site through the purchase brand search. These phrases are seen only by search engines and remember what your page is about to recommend to users.
- Description — A short description of what the page is about. It is displayed in search engine immediately after the Title. Search engines understand what your page is about through description and recommend it to users.
Read more how to compose descriptions, titles, etc., in Google article https://developers.google.com/search/docs/advanced/appearance/good-titles-snippets?rd=2&visit_id=637659069377732470-728023425#writegooddescriptions
Open the form clicking "SEO attributes".
Fill in all necessary fields.
Brand name will be used instead of title if "Title" field is empty.
Click "Save" button after filling in the fields.
Delete brand from "Brands" page
You can delete brand and hide it for customers if a brand no longer serves your business interests.
Open Catalog → Brands in admin panel.
Click a cross ("Delete" button) above the brand logo.
Click "Delete" button to confirm if you really decided to delete the brand.
Brands are not permanently removed. You can return the brand (without your personal settings) using "Add" button.
Disable brand on "Brands" page
This option is convenient to use when you need to hide brand page temporarily.
Open Catalog → Brands in admin panel.
Click crossed out circle ("Disable brand page" button) above the brand.
Brand is disabled after clicking and turns gray in the admin panel. It can also be edited, deleted, but disabled brand is not shown on the site in "Brands" section.
Click checkmark button ("Enable brand page" button) to enable brand page.
The page will be enabled after clicking and brand will be shown again on your site on "Brands" page
Deactivated brands can be reactivated later if required by clicking the “Activate” button.
After clicking on this button the page will be activated.
Edit
To switch to edit mode one should click the “Edit” button above a brand’s logo.
Basic data
Of all basic data a brand name can be changed. To do this, you should type another variant of a name in the “Brand name” field (for example, in Russian or English).
If you know another brand’s id on Taobao, you can change it by typing the new id in the appropriate field.
In order to change a logo you should click on the “Select” button and upload a new logo of the brand from your computer.
Once a new logo of the brand has been selected, it can be deleted or you may upload another one.
One is able to add a description for a brand by filling out the special field called “Description” that contains the visual editor (like that one in MS Word):
After making changes you need to click the “Save” button and the changes will be visible in the administrative area of your website.
And on the brand page of your website.
Search engine optimization attributes
Completing the Search Engine Optimization Attributes form is necessary for website promotion. To open the form for attributes you should click on the dashed blue underlined text when editing a brand.
This will bring up the form to be filled in.
Title
A title is important for search engines. For this reason you should enter not just the name of a brand, but a search phrase (or a word).
This title will be used by Google or Yandex search engines as well as be displayed on the browser tab.
Make all necessary changes and click the “Save” button.
Text before title and text after title
If it is necessary to enter the text before and /or after the title on the browser tab you should fill out the following fields:
You will see the text you’ve written on the browser tab.
This feature allows one to customize a brand page to be a good fit for popular search queries.
Make all necessary changes and click the “Save” button.
Keywords
This field is meant for typing a search query (words or phrases) used by potential buyers to search for a brand.
This field is optional and doesn’t show up on the website. It is intended for search engines.
When the field has been completed you need to save changes. Click the “Save” button.
Description
This is a text for promotion that describes a specific page. The text must be unique, short and informative thus giving the summary of what the page is about. Detailed instructions on how to constitute a text can be found in the official Google article at https://support.google.com/webmasters/answer/35624?hl=en&rd=1#writegooddescriptions .
This field is optional and doesn’t show up on the website. It is used only for search engines.
When the field has been completed you need to save changes. Click the “Save” button.
Delete
If it is necessary to delete a brand you need to click on the “Delete” button above the brand’s logo.
If you are sure you want to delete a brand you should confirm your choice and click the “Delete” button.
A brand is not deleted permanently. The brand (without your personal settings) can be recovered using the “Add” feature.