This is where you can view and edit different brands on your website. The “Brands” tab is associated with Brands selections.

Navigate to: Catalog > Brands in the administrative area.

Description

This tab focuses on how to select the brands you need for your website from the full list of brands. The chosen brands are then used in selections. Besides, a possibility to edit a brand is provided for customer convenience and building of brand awareness (for example, put a Russian or English name, change a logo, etc.).

Add

There are two ways of how to add a brand: select from the list of popular ones or add it manually (a brand name is required).

Select from the list

Click on the text “Select from the list”.

This will bring up a list of brands. At this point you need to select brands you want to add: place a mark in the checkbox to the left of the brand.

Once you’ve done this, you should click the “Add” button to make the brands you’ve chosen appear in the list of available ones.

After doing so, the brands will appear on the “Brands” tab.

Add manually

To add a brand manually one should know its name (you will only need to know the first two or three letters).

Click the “Add” button.

This will bring up a form where you should click on the “Brand name” field and start entering a brand name.

When you begin typing you will be presented with a drop-down list of available brand names. Click on the one you need and it will be selected (its id will appear on Taobao).

At this stage the selected brand can be saved and later edited. Click the “Save” button.

If you want to add one more brand you should click “Save and add new” instead of clicking the “Save” button.

You can also take the opportunity to enter all data on the brand chosen (description, logo, etc.). To do this, refer to the “Edit” section. The editing procedure is the same.

Actions with brands

Deactivate a brand page

Select the brand the page of which you want to deactivate.

Click the ‘Deactivate” button above the brand.

After clicking this button, the brand will be deactivated and changes to gray in the administrative area.

The deactivated brand won’t show up in the “Brands” section of your website.

Deactivated brands can be reactivated later if required by clicking the “Activate” button.

After clicking on this button the page will be activated.

Edit

To switch to edit mode one should click the “Edit” button above a brand’s logo.

Basic data

Of all basic data a brand name can be changed. To do this, you should type another variant of a name in the “Brand name” field (for example, in Russian or English).

If you know another brand’s id on Taobao, you can change it by typing the new id in the appropriate field.

In order to change a logo you should click on the “Select” button and upload a new logo of the brand from your computer.

Once a new logo of the brand has been selected, it can be deleted or you may upload another one.

One is able to add a description for a brand by filling out the special field called “Description” that contains the visual editor (like that one in MS Word):

After making changes you need to click the “Save” button and the changes will be visible in the administrative area of your website.

And on the brand page of your website.

Search engine optimization attributes

Completing the Search Engine Optimization Attributes form is necessary for website promotion. To open the form for attributes you should click on the dashed blue underlined text when editing a brand.

This will bring up the form to be filled in.

Title

A title is important for search engines. For this reason you should enter not just the name of a brand, but a search phrase (or a word).

This title will be used by Google or Yandex search engines as well as be displayed on the browser tab.

Make all necessary changes and click the “Save” button.

Text before title and text after title

If it is necessary to enter the text before and /or after the title on the browser tab you should fill out the following fields:

You will see the text you’ve written on the browser tab:

This feature allows one to customize a brand page to be a good fit for popular search queries.

Make all necessary changes and click the “Save” button.

Keywords

This field is meant for typing a search query (words or phrases) used by potential buyers to search for a brand.

This field is optional and doesn’t show up on the website. It is intended for search engines.

When the field has been completed you need to save changes. Click the “Save” button.

Description

This is a text for promotion that describes a specific page. The text must be unique, short and informative thus giving the summary of what the page is about. Detailed instructions on how to constitute a text can be found in the official Google article at https://support.google.com/webmasters/answer/35624?hl=ru&rd=1#writegooddescriptions.

This field is optional and doesn’t show up on the website. It is used only for search engines.

When the field has been completed you need to save changes. Click the “Save” button.

Delete

If it is necessary to delete a brand you need to click on the “Delete” button above the brand’s logo.

If you are sure you want to delete a brand you should confirm your choice and click the “Delete” button.

A brand is not deleted permanently. The brand (without your personal settings) can be recovered using the “Add” feature.