You can configure each category of catalog separately:

Write text with category description
Edit filters
Add search phrases and titles to promote your store in search engines Google, Yahoo, etc. (if you have “SEO-Optimizer” module)

Where to find?

Open admin panel and go to "Catalog → Categories"

Select existing category in catalog and click it to open menu:

Click an icon with a pencil (Category Editing).

A window will open where you can edit description, filters and SEO data of this category.

Use "Add root category" or "Add category" in an open parent category menu if you need new category or subcategory (basically creating a subcategory). All these actions are described in detail in "Categories" article.

"Contents" tab

Content - image, icon and text in the product category. Location and availability of this block depends on website design (below is the example of Elastic design).

Add the following information into "Contents":

Image to improve visual appearance of category page.
Category icon in catalog. Helps customers navigate categories.
Description text for category promotion.

Important!

Images from search engines cannot be used. This violates copyright and lowers website in search engines.

We recommend finding sites with free images or buying in bulk for all categories. You can also use images from product cards but it is important to choose high-quality images.

Go to category editing: Configuration → Categories → Hover over a category → "Edit" icon.

Select "Contents" button.

Image

You can upload image from your computer as well as point a link to it from the Internet resource.

Click "Upload" button and select file to download image from PC.

Or click "Point" button and write full address of the image on the Internet.

And click "Add" button.

Image will be attached to the category.

Click "Save" button.

Icon

A set of icons suitable for site design has already been uploaded to OT Box.

Click "Choose" button.

Select necessary icon by mouse click

Click "Choose" button

Icon is selected. Click "Save" button if other actions with the category are not required.

Description

Location of description depends on website design (below is the example of Elastic design).

There is a block for entering text at the bottom of "Contents" tab. Its interface is similar to MS Word.

Write and design text, then click "Save" button to show changes on website immediately.

"Meta" tab

"Meta" tab is available only if you have "SEO-Optimizer" module (available by default in Standard and Top versions of OT Box)

Go to category editing: Configuration → Categories → Hover over a category → "Edit" icon.

Select "Meta" tab.

Title

The title text is important for search engines, therefore it's not just a category name but a search phrase (or a word) that is written there.

Important!

Don't overload title by search phrases. It can badly affect search results!

One title (Title, Text before title and Text after title) - one phrase (it is better not to exceed 3-4 words in 1 phrase).

Comfortable shoes — good title
Buy comfortable shoes on Taobao — good title
Buy cheap shoes with free delivery in 3 days without commission - bad title

We recommend using this rule for the following fields: Title, Text before title and Text after title.

Select "Title" field

Write the title that will be used for category promotion. Сategory name from сatalog will be used unless otherwise specified.

Click "Save" button if any other actions are not required.

Text before and after title

You can add Text before and after title in "Promotion" section in "SEO" tab. There you can set Text Before and After for the entire site.

You can specify your own words for each category (this does not apply to subcategories). Text Before and After from "Promotion" section will be used unless otherwise specified.

Add Text before title first

Add text after title after that

Click "Save" button , if any other actions are not required.

Keywords

This field contains search queries (words and phrases) by which future buyers will search for this section (via Google or Yandex search engines).

Select "Kewords" field

Write up to 5-6 phrases separated by commas (you can add less, more phrases are not recomended)

Click "Save" button if any other actions are not required.

Description

This is a promotion text that describes a specific page. Text should be unique and contain the most complete (but brief!) Information about contents on this page. You can learn more how to compose a text in the official Google article: https://support.google.com/webmasters/answer/35624?hl=ru&rd=1#writegooddescriptions

Select "Description" field

Write the text that search engines will see:

Click "Save" button if any other actions are not required.

"Filters" tab

Filters help customers selects a product for himself. This block is located to the left of products list in the category.

Some filters have imprecise names and make it difficult to work with.

Such filters should be edited.

Edit filters

Go to category editing: "Configuration → Category → Hover over a category → "Edit" icon.

Select "Filters" tab

Here are the filters and criteria for their work. White field - filter, gray - its criteria.

You will get the entire list of filters for selected category if you click white box next to the filter name. Clicking again will open filter criteria.